The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital

About the book

Rob Walling presents strategies for growing a software-as-a-service business without relying on venture funding. Drawing on startup experience, he addresses choosing effective marketing channels, improving pricing, building a team, and removing obstacles that stop prospective customers from buying. The book also considers defensible advantages and founder burnout, connecting practical growth decisions with the goal of running an independent company that can sustain both its revenue and its people.

Synopsis source: Rob Walling (opens in a new tab)