Hooked: How to Build Habit-Forming Products

About the book

Nir Eyal explores why some products become part of people's routines and others fail to hold their attention. He introduces a four-stage framework for understanding repeated engagement, illustrating it with examples from widely used technologies. Written for founders, designers, marketers, and product managers, the book connects research into behavior with practical product decisions and examines how companies encourage users to return without continually relying on advertising.

Synopsis source: Penguin Random House (opens in a new tab)