Developer Marketing Does Not Exist

About the book

Adam DuVander explains how companies can reach software developers by helping them solve real problems. His approach focuses on useful technical education, credible participation, and a strong developer experience. Chapters cover articles, tutorials, detailed guides, open source, community events, useful tools, advertising partnerships, and organizing a developer marketing team. The book shows how those activities can earn trust and introduce a product to the technical audience it serves.

Synopsis source: EveryDeveloper (opens in a new tab)